South African-branded taxi popular in Switzerland

The first South African-branded London taxi returned to Britain from Switzerland after giving the South African stand at the Swiss Economic Forum in the Alpine town of Thun a huge lift. The sky-blue taxi, bearing the slogan: “In South Africa, the sky matches this cab 350 days a year”, stood out in the fleet of cars which ferried VIPs. BuaNews reports that the Forum, Switzerland’s biggest economic gathering, showcased South African tourism, trade and investment. The International Marketing Council of South Africa has about 20 SA-branded taxis in London which carry a range of slogans promoting South Africa as a destination for tourism and investment.