South Africa reaps rewards ahead of 2010 at Soccerex

By Khanyisa Tabata
28 September 2009

2010 FIFA World Cup only kicks-off in June, South Africa is already reaping the rewards of hosting the world's biggest single-code sporting event, through the annual Soccerex convention.

The organisers of the convention, taking place at the Sandton Convention Centre from 28 November to 2 December, have released the schedule for this year's event.

Focusing on the business of football, Soccerex is a global event that sees the world's most experienced football business professionals come to share their knowledge about the business end of the beautiful game, with networking, not goal scoring, being the name of the game.

Involving a conference, exhibition, gala dinner and football festival, Soccerex has regularly attracted the sport's biggest names and clubs.

For the Chief Executive Officer of the 2010 FIFA World Cup Organising Committee, Danny Jordaan, Soccerex will have massive legacy benefits for South African football.

Soccerex Chief Executive Officer Duncan Reeve said the Soccerex Expo in Sandton would serve as a blueprint for Brazil, the 2014 FIFA World Cup host.