Saturday, October 23, 2010

De Lille wants the impact of curbing liquor advertising investigated

By Lelethu Mquqo
23 October 2010

Western Cape social development MEC Patricia de Lille wants the impact of curbing liquor advertising investigated.

She expressed concern about what she regards as “macho and sexy” billboards advertising alcohol in townships.

De Lille was speaking at the second annual Western Cape Liquor conference today.

She says liquor should not be portrayed as glamorous while trauma staff at Cape Town’s Tygerberg Hospital report that more than 90% of their patients had been drinking heavily.

De Lille told delegates that alcohol was the third greatest contributor to death and disability in South Africa.

De Lille says South Africa is one of the top three drinking nations in the world, with Western Cape having the highest number of heavy drinkers.

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