By Lelethu Mquqo
19 April 2011
Italian chocolate tycoon Pietro Ferrero has died while on a business trip in South Africa.
The 47-year-old joint chief executive of the Ferrero group, which owns Nutella and Ferrero Rocher, apparently suffered a heart attack while cycling in Camps Bay, Cape Town.
Reports say bystanders tried to perform emergency procedures on Ferrero, but paramedics declared him dead on the scene.
Ferrero ran the group along with his brother Giovanni.
Their 85-year-old father Michele, Italy's richest man turned the company into a global leader.
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