Launch of a New Partnership for a Cleaner Cape Town CBD

Launch of a New Partnership for a Cleaner Cape Town CBD

Cigarette butt litter is major problem in Cape Town’s CBD and a source of ocean pollution. As exciting new partnership for a cleaner Cape Town will be launched in the city’s Central Business District on Thursday 26 September. Phillip Morris South Africa, an affiliate of one of the world’s largest tobacco companies, aims to tackle this problem by teaming up with Central City Improvements District and the City of Cape Town.

The collaboration is the start of an ongoing effort to raise public awareness on cigarette butt litter. Teams of Phillip Morris employees will spread across the CBD to clean up cigarette butt litter.

The massive pile of cigarette butt will be displayed in St George’s Mall during the busy lunch hour.

Done By

Jasmine Johnson-Mazwi