The Beer Association of South Africa (BASA) has
appealed to traders and consumers to sell and consume alcohol responsibly and
moderately as Black Friday approaches.
BASA said that given the rise in Covid-19
infections in some provinces over the past few days, it is critical that all
role players do their bit to help prevent the spread of the virus.
“While the majority of South Africans do not
consume alcohol at all, those who drink excessively place a heavy burden on our
health system,” the association said in a statement on Tuesday.
“We simply cannot afford to go back to the
total banning of alcohol as we did during previous lockdowns. Such strict
measures cost the beer industry an estimated 7 400 jobs, R14.2 billion in lost
sales revenue, and more than R7.4 billion in lost taxes and excise duties.”
The Beer Association said it was critical that
both retailers and consumers continue to adhere to the level one lockdown regulations,
most importantly to ensure the wearing of masks at all times, the continuous
sanitising of hands, and the enforcement of social distancing.
‘’We also call on consumers taking advantage of
specials, to please refrain from socialising in large groups and to drink in
moderation,’’
Done By: Mitchum George
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