Western Cape Government takes the GBV campaign to Delft

The Western Cape Government took its “Break the Cycle” media campaign to Delft.

The campaign follows the journey of a man who was exposed to violence and abuse in his home as a child. He realized he was about to repeat the cycle with his own family and sought help.

Western Cape’s Social Development MEC, Sharna Fernandez said that these discussions are called ‘Courageous Conversations’ because it is not easy speaking about said trauma and how to break the cycle of violence in homes.

“We have taken this video to various communities, from Khayelitsha to Leeu Gamka to Delft, and we will continue. My hope is that those who participate in the campaign will go on to share the information and available resources with others. We wish to spark more of these conversations, because if we all do our bit to root out violence in the spaces we occupy, the Western Cape will be a safer place.”

Fernandez was accompanied by provincial Police Oversight and Community Safety MEC, Reagen Allen, who spoke to residents in Delft, as well as current and past participants of the Cape Outdoor Adventure Service and Training (COAST) NPO, about the campaign.

PICTURE- WCG: Western Cape's Social Development MEC, Sharna Fernandez and Police Oversight & community Safety MEC, Reagen Allen with provincial DSD staff


According to Fernandez, Delft residents especially men, were keen to share their insights after watching the “Break the Cycle” video and listening to the radio advert.

DSD social workers were also present to provide psychosocial support, where needed.

For anyone in need of assistance, including counselling, services can be accessed by visiting your nearest DSD office, or by contacting one of the funded NPO partners. Services can also be accessed by calling the Gender-Based Violence Command Centre on 0800 428 428. More information about services can be found on helpformen.co.za.


Done by: Esona Mfazwe


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