Tuesday, September 22, 2009

2010 World Cup Trophy to tour Africa

By Khanyisa Tabata
22 September 2009

Thousands of fans will enjoy a rare close-up view of the authentic 2010 FIFA World Cup Trophy, which will visit every nation in Africa, giving fans a once-in-a-lifetime opportunity to look at, but not touch, the coveted piece.

FIFA and Coca-Cola yesterday announced that the world cup trophy will tour 86 countries in the world, including 53 African countries.

Only State Presidents and World Cup winners have been known to touch the exclusive trophy, and only a handful of people know where it is kept.

It will wrap up its African tour in Cape Town on 2 December 2009, just in time for the FIFA World Cup draw.

FIFA President Sepp Blatter said the international reach and marketing expertise of their partner Coca-Cola is an enormous benefit in strengthening the game.

He said it helps bring the excitement and passion of the sport to more people around the globe.

Coca-Cola has also unveiled a grand marketing campaign for the soccer extravaganza inspired by the joyous dance celebrations.

The company has invited fans to express their optimism and passion for football through active dance celebrations and a promise to award the best dancer during the tournament.

In the months leading up to the 2010 FIFA World Cup, an range of programmes will be activated that will bring fans closer to the world cup experience.


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