05 June 2015
recently launched by the City of Cape Town Mayor, Patricia de Lille, to promote
substance abuse treatment programme has yielded positive results.
The City started
its ‘Someone in Cape Town’ campaign hosted exclusively on Social Media and
aimed specifically at young people.
Committee Member for Health, Councillor Siyabulela Mamkeli said Social Media
was an obvious choice for the campaign because it enables them not to only reach
the youth, but to relay a story in a manner that they would relate to and even
“We want to
present a raw and honest view of the daily struggles of a recovering drug
addict.” Mamkeli added.
He also said the
aim of the two and half month long campaign is to increase the number of young
people that seek help from the City.
Six such treatment
sites are operating in Tafelsig, Town 2 in, Khayelitsha, Delft South,
Milnerton; Parkwood and Manenberg.
Labels: City of Cape Town’s drug campaign produces positive results