2010 ambassador’s identity unveiled

By Ofentse Mokae
14 August 2009

Tourism minister Marthinus van Schalkwyk introduced South African Tourism’s 2010 ambassador to the world last night.

The minister made the announcement at an event in Sandton where he also launched a Brand Messaging Book for Tourism for South Africans.

In a media statement van Schalkwyk said they are extremely proud to have a football star of this stature and a human being of his calibre as their partner.

“We are truly privileged that he agreed to partner with us to grow excitement about our destination,” said the minister.

He said they are looking forward to working with him as 2010 approaches to spread the message of the anticipation and optimism sweeping the country.

“Now, more than ever, it is important to be an optimistic, dedicated South African with a ‘can do’ attitude and few people embody this spirit better than Lucas. He possesses all the qualities demanded of an ambassador,” concluded van Schalkwayk.

Didi Moyle acting CEO at South African Tourism said they are delighted to welcome Lucas on board.

“He has the stature and the global credibility this role demands. He is exceptionally well traveled globally, but his heart lies here in South Africa,” said Moyle.

Radebe will work with South African Tourism between now and the end of the tournament to help deliver destination messages and to help grow interest in South Africa globally, not only as host of the FIFA spectacular, but also as an awesome and amazing holiday destination.